Reply With QuoteHi Mate, you could buy a shop and start to manage the business now. Or being a consultant for the shop owners.
After seeing so many terrible shops, I came to the conclusion that most shop owners do not understand what makes a successful shop.
For a shop to be successful, the following criterias are essential:
1. Top talents - naturally the girls must be young and visually pleasing, body shape can vary from slim or slim to “voluptuous”. Very few men want a fatty so statically there is no point to employ them.
2. Skills - the girls must have the proper skills in this industry, if not, then the shop must give them proper training to be proficient in the job. A highly skilled ML can often beat out a better looking less skilled ML.
3. Attitude and emotional management - this is an important one that is often overlooked by the management. The girls must have great attitude which can be trained, too often the ML can have the above two qualities but lacking in this one which results in bad attitude and very unpleasant experience. One of the key quality is for the girl to have pleasant and positive attitude; the other quality is for the girls to carry on a pleasant banter, but that can be a tall ask if ML does not speak English. Othe times would be the ML talking up a storm about other clients or other unpleasant topics; in both cases I suggest the ML to train not to talk at all. Although banter should be encouraged for customers engagement but silence is not a crime so it should also be encouraged. Now, emotional (and physical) management is directly related to the attitude of the ML, therefore it is very important for management to give each ML proper break during shift and rest during the day-offs; there is nothing worse than a tired and grumpy ML doing robotic tasks at the job, Also emotional support for them between shifts can help alleviate some of the stress in dealing with difficult clients - and there are many.
4. Pricing - coaching the MLs in setting a reasonable pricing (depending on individual ML) is essential. The key is VFM (value for money) - if a reasonable pricing is set vs the service offered, sometimes it can overcome some of the criterias above. Of course a shop full of 60 year old boilers no matter how cheap the price is it will not overcome any of the above criterias.
Having the above three qualities will almost guarantee the shop’s popularity. But the following items while not as essential as the above three, can also help in shops’ popularity.
5. Location of the shop - while it seems a lot of the shops are located at the busiest traffic area, it is actually not preferable to most customers. A shop should not be on a high traffic area like a major road where everyone can see. The best location is actually an area a street AWAY from the major road where it is quieter and offers lots of privacy. This can be a street off the highway in a quieter area. A shop doesn’t need to be on a strip mall or near other shop. One of the best area for the shop is located in an Industrial area where there are few residents. This is the reason brothels are almost always located in these type of area.
6. Parking - the shop should have plenty of parking, which is not a problem if it is in a quiet area with lots of on street parking.
7. Entrance - rear entrance should always be provided for privacy reason.
8. Booking and scheduling - as shop floor is limited, a shop owner should always maximise usage of the shop floor with the help of booking system. It is strange a lot of shops don’t have a clue on how to handle booking properly. The trick is not to double book and knows how to handle late arrival to booking, or no-shows. A “tiered” membership system can help handle the no-shows or persistent late arrival clients; those that often no-show or late will be moved to the “quieter” time slots when the business is not busy, so that even if they are late or no-show will not affect the business; while those who show up on-time consistently will be given priority to any time slot they choose including the busiest time slot. This should keep the shop floor consistently occupied at maximum capacity therefore maximum profit for the owner.
9. Street sign - please do not put large very bright blinking LED signs. Nobody likes them. Nobody. You are not going to attract any foot traffic this way. You don’t even need a sign if you have all them above qualities. Customers will find you even if you don’t have a sign! This is how all of the private escorts operates - they don’t have any sign where they operate. All you need is a clearly visible street address.
I hope this helps some shop owners to understand how to improve their business.
Hi Mate, you could buy a shop and start to manage the business now. Or being a consultant for the shop owners.
Easier said then done me thinks… there’s so many factors and hard work and effort that goes unnoticed into making a successful business
Whilst these are admirable traits for a shop, and ones to be strived for, as a former shop owner, these are very difficult to sustain. Quality girls are hard to attract, girls attitudes vary from day to day and even during the day, menstrual cycles, punters attitudes and behaviours etc. There are a lot of variables beyond the control of the shop owner.
I hope this helps some shop owners to understand how to improve their business.[/QUOTE]
All of that makes perfect sense BUT despite the media talk of a "Cost of Living Crisis" the fact is that apart from the difficulties listed in a previous reply there is still a lot of money to be had in this industry with just the basic effort. Until the economy turns bad (Which may happen in the nest 12 months) there is no real incentive for the operators to lift their game. It's only when they have to fight for business that they will make the effort to change.
The quality of a successful shop - massage or otherwise - is that it makes money for its owner and staff. That is not necessarily equivalent to giving customers/clients everything they dream of.Originally Posted by Shagspear
There are quite a few successful shops in Brisbane.
In the carpark of a shop I visit quite frequently, I see $100k+ Mercedes and Porsche cars, and they don't belong to the clients...
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